Mission Statement
Track Record

The Greenhouse Project is a multidisciplinary team with experience in entrepreneurship, urban farming, City process, and community organizing. As of 2021, we are exclusively focused on acquisition and development of 770 Woolsey Street. We work in partnership with Friends of 770 Woolsey. We’re honored to have the support of an esteemed team of advisors and fundraising cabinet.


Juan Carlos Cancino
(Board, Co-founder)
Deputy Assessor, City of SF; former Staff Attorney, California Rural Legal Assistance; Stanford Law alum
David Gabriner
(Board, Co-founder)
Recruit Training Officer, Berkeley Fire Department; Portola District resident
Caitlyn Galloway
Founder, Little City Gardens; artist
Nik Reed
(Board, Co-founder)
SVP Product, Knowable; co-founder Ravel Law; Stanford Law alum
Reanna Tong
Planner, City of SF; born and raised in the Portola District


Caitlyn Galloway
(Vision & Strategy Lead)
Little City Gardens co-founder; Artist
Lauren Hall
(Campaign Consultant)
Partner at Collective Agency, LLC; former Development & Communications Director at Mt Tamalpais College (formerly known as Prison University Project)
Cassie Hoeprich
(Ownership & Governance, Research, Strategy)
Urban Place Consulting, Project Lead; Former staffer City & County of San Francisco
Cerise Mayo
Nutshell Projects founder; former Executive Director at Mobile Kitchen Classroom
Claire Turner
(Project Management, Research, Strategy)
Former Communications Manager at Brooklyn Grange Rooftop Farm

Advisory Council

Alice Russell-Shapiro
Yerba Buena Fund, President
Eli Zigas
SPUR, Food & Agriculture Policy Director
Isabel Wade
Urban Resource Systems, President
Julie Parish
Golden Gate National Parks Conservancy, Board of Trustees; Trust for Public Land, California Advisory Board Member
Karen Heisler
Mission Pie co-founder
Kristyn Leach
Farmer; Namu Farm co-founder; Second Generation Seeds co-founder
Laura Crescimano
SITELAB Urban Studio founding partner
Noah Long
NRDC (National Resource Defense Council), Director of Western Region Climate & Clean Energy
Shakirah Simley
Booker T Washington Community Service Center Executive Director, former SF City & County Office of Racial Equity Director, CUESA Board Member

Fundraising Cabinet

Maggie Spicer
86Fund founder; WHISK founder; 18 Reasons Board Member
Bonnie Bridges
Studio BBA founder; Friends of 770 Woolsey
Blair Randall
SFPUC Arts & Education Program Manager; former Garden of the Environment, SF Victory Gardens
Arden Bucklin-Sporer
Former Education Outside Executive Director; Bucklin Old Hill Ranch farmer & co-owner
Sam Mogannam
Bi-Rite Market, Bi-Rite Creamery & 18 Reasons founder


Identity design / Web design / Front end development
Dmitry Golikov
Site renderings